The 2014 EY Africa Attractiveness Survey shows increased foreign direct investment in the continent with Africa’s perceived attractiveness improving dramatically over the past few years. However, Africa is still a challenging and uncertain place to do business. In its report, EY identifies critical factors for effective strategy execution based on its own experiences of expanding and integrating its practice across 33 countries on the continent. . . .
→ Read More: EY’s Seven Tips for Successfully Executing Growth Strategies in Africa (PDF – 37Kb)