In 1993, Equity Building Society in Kenya was declared technically insolventEnspan>; in 2010 it is a fully fledged bank, listed on the Nairobi Stock Exchange and claims more than half of Kenya’s banked population as its customers. In 2006 alone, its customer base grew 82,5% and its deposits grow 80% a year. What is the secret of its success? The innovative and efficient provision of financial services to low- and middle- income groups at a good price.
Show de historias de éxito africanos necesitan pensar desde el suelo hacia arriba
